Search Engine Marketing ManagerOur Search Engine Marketing Manager offers our clients a superior analytical skills, each clients has received a successful analysis of numerous projects for SEO/SEM purposes and have used very successful tools that helps the analyzed items be very successful. THATS KLOVE Web Design SEO exhibits experience in negotiation skills in the area of creating internet advertising partnerships with numerous web sites on the internet. Our SEO is familiar with basic marketing principles-(offer creation, analysis, segmentation). A service to our clients our SEO demonstrates a strong written and spoken communication skills in the area of writing reports, emails, and verbally explaining future goals, as well as active campaigns and tasks to a non internet savvy audience. With 3+ years experience in e-commerce marketing, THATS KLOVE Web Design SEO offers an excellent understanding of paid search and optimization techniques where our clients can see an extensive experience in paid search and optimization techniques for over 1,000+ campaigns in a very competitive e-commerce market. Our SEO shows an above average knowledge of e-commerce merchants and shopping portal deal structures over a year of designed and completed projects that have involved interactive capability and Shopping Carts. Also have created feeds for product viewing with Google Shopping Portal “Froogle”. A basic knowledge of logic and logical systems, understanding of numerous online marketing mechanisms, and experience with third party customer relationships as well as creating relationships via email communication for web related purposes. Excels in the development and implementation of marketing plan
to achieve specific ROI objectives within Search Engine Marketing,
perform ongoing keyword exploration to look for new opportunities
for websites presence in search engines. Also provides clients with
weekly, monthly, and annual reports on the ROI of relevant marketing
initiatives. Focused reporting will provide both a high-level overview
as well as a more granular view of keyword groups by product category
and brand versus non-brand. Additional services that monitors and
reports all bidding on brand-related keywords by competitors and
affiliates. Maximize clients' budget by analyzing the affects of
successful Natural Search placement versus Paid Search. Monitor
and optimize paid keyword marketing through vendors such as Google,
Yahoo, and MSN. Work with Internet Merchants and Internet Production
to develop new lists. Compile and analyze reports in order to optimize
current lists and to meet ROI targets. Manage seasonal and short-term
campaigns to support key television and merchandising events. Again,
recommend site design and architecture improvements that will aid
in search engine optimization. Plus, manage search budget to achieve
optimum ROI. Provide monthly estimates for search marketing spend
broken out by placement based on historical performance. Work with
finance to resolve billing discrepancies as required. Manage relevant
partnership relationships, deliverables and invoices, performs necessary
market research and competitive analysis when considering new marketing
opportunities, make recommendations with regard to new and emerging
marketing vehicles, work closely with the Internet Production staff
and the Internet Merchandising staff to coordinate the execution
of company-wide promotions and events as it pertains to SEM/SEO,
and finally translates quantitative performance data into actionable
business opportunities. |